बढ़ने वाली है Flipkart-Amazon के लिए चुनौती

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सरकार अपने ई-कॉमर्स प्लेटफॉर्म ONDC का बीटा वर्जन अप्रैल में शुरू करने जा रही है.

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सरकार ने ई-कॉमर्स सेगमेंट में अब Flipkart और Amazon के दबदबे को चुनौती देने की तैयारी कर ली है.

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बहुत जल्द सरकार अपना खुद का एक ई-कॉमर्स मार्केटप्लेस लॉन्च करने जा रही है,

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जो देश के करोड़ों रिटेलर्स को ऑनलाइन बिक्री करने की सुविधा देगा.

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ई-कॉमर्स सेक्टर में अभी कुछ कंपनियों (Flipkart और Amazon) का दबदबा (मोनोपॉली) है.

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लेकिन देश के करीब 6 करोड़ रिटेलर्स में से कुछ लोगों को ही इनका फायदा मिल पा रहा है.

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ऐसे में सरकार ने इस सेक्टर में एक ओपन पब्लिक डिजिटल इंफ्रास्ट्रक्चर फ्रेमवर्क तैयार किया है.

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इसका नाम Open Network for Digital Commerce (ONDC) है.

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ये एक तरह का ई-कॉमर्स मार्केटप्लेस होगा जहां छोटे से छोटा किराना व्यापारी भी अपना रजिस्ट्रेशन करा सकेगा.

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Thank you for watching

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