16 ways to promote your YouTube channel for more views

By Surendra Gusain / Daily News / 29/09/2022 / 12 minutes of reading

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There’s no better time than now to learn how to promote your YouTube channel.
Why now”?

16 Ways to promote your youtube channel fore more views:
For starters, YouTube is the second most visited site on the web, and in an age where we spend up to six hours a day watching videos, it’s natural to write on the wall.
If you want to stand out on YouTube, you need to leverage as many promotional tactics as possible.
Below, we’ll detail each of these tactics to promote your YouTube channel and maximize your audience. Whether you’re just getting started or want to watch your numbers progress, these tips are fair game.

Boost your YouTube strategy

In addition to the 16 tips below, make sure you keep everything up to date on YouTube to optimize your efforts with these guidelines:

How to Create a Business YouTube Channel – Simplify setting up and perfecting your business channel.
11 Tips for Writing YouTube Descriptions – Set your videos apart and make sure they’re super easy to find with optimized descriptions.
YouTube SEO:
How to improve your video rankings – YouTube has become one of the biggest search engines in the world. Follow these tips to make sure you’re meeting your audience’s needs.
YouTube hashtags:
How to use hashtags to increase video views – Demonstrate how hashtags work on YouTube and drive more attention to your videos. How to use YouTube Analytics to optimize your video performance – Make sure all your efforts are successful and identify where you can further refine with performance analytics.

16 proven tips to promote your YouTube channel

1. Write catchy, must-read headlines

YouTube marketing is all about presentation.

Titles are critical to your video’s performance. Ask yourself:
Do you present your content as “must see” or “meh?”

The key to creating compelling headlines is to grab your audience’s attention without resorting to click-inducing headlines. People are looking for entertainment and they also want to know what your video is about right from the word “go”.

For example, you can remove a page from a playbook by YouTube giants like BuzzFeed and WhatCulture. These videos often rely on lists, question-based titles, or hype (“crazy”, “…all-time”) to drive views.

Add Your Heading Text Here

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2. Optimize your video for display

Here are some things to think about:
YouTube videos appear in 70% of the top 100 Google search results.

Heck, see for yourself. Any specific product or “how-to” query on Google will return something from YouTube.
To listen:
YouTube is the second largest search engine in the world. Just as people search for a product and need to solve a problem through Google, the same is true on YouTube.

Treat your YouTube videos like any other content that needs to be optimized for keywords, tags, etc.

To increase your chances of appearing, you’ll want to follow some YouTube SEO best practices:

Title and description:
Include your target keywords in your title and description. You can use a tool like Keywordtool.io to help you come up with keyword ideas.
Mention keywords in your video:
According to Backlinko’s Brian Dean, saying your target keyword in your video can help YouTube better understand your video content. Pledge:
YouTube uses engagement (likes, comments, views) to determine a video’s rank in search results.
Category:
Use categories to help YouTube better understand who will show your videos.
Key word:
In addition to categories, you can also add tags to your videos to give YouTube more context about your content. You can use multiple cards, so add as many as you want.
Just like SEO for your website, don’t do keywords. Use keywords when it makes sense, not just for the sake of having them.

3. Define what your audience wants

No matter what type of content you produce, you want to make sure it meets your audience’s expectations. Whether you’re writing a blog post or creating a video, start by knowing your audience and the type of content they want to see from you.

If you’re just starting out promoting your YouTube channel, check out your competitors or other video creators in your industry. See which of their videos get the most views and engagement. This will give you an idea of what topics your audience wants to learn more about and what style of video they prefer.

Another solution is to check your YouTube Analytics if you have already uploaded a video. YouTube gives you insights into your audience demographics, location, engagement, and other helpful stats. You can also take your strategy a step further with YouTube reports in Sprout Social and see how your content compares to other social videos you’ve produced.

4. Interact with the YouTube community

while you may not think of YouTube as a social network, the platform represents a thriving community where users interact with content through profiles, likes, and comments. It sounds pretty “social” if you ask us.As stated earlier, any kind of interaction with your viewers is considered a positive signal for YouTube.

If nothing else, interacting with your followers can help you build a closer bond with your audience. Commenting “likes” only takes a few seconds, as well as pinning top comments as a kind of personal note for your followers.

For example, the music channel Artzie Musik regularly “likes” and replies to comments on its recent uploads. Channel creators regularly go back and forth with subscribers to show their appreciation and also answer questions.

5. Customize Your Thumbnails

one of the simple yet effective tactics to promote your YouTube channel is to create custom thumbnails.

Think of your title and thumbnail as a punch to grab your viewer’s attention.

By default, YouTube will take a screenshot of any video and use it as a thumbnail. Unfortunately, sometimes the image it captures will be a blurry photo when you are adjusting the camera or a transition.

Not a good look, right?

Self-generating thumbnails not only makes your videos more attractive at a glance, but also presents a certain sense of professionalism.

Miniaturization doesn’t have to be rocket science either. You can even create a template with a specific font and style to make it more cohesive and branded. This is especially easy using visualization tools like Canva.

Also Check:

6. Cross-promote your own videos on YouTube

Chances are you include similar topics on YouTube in duplicate.

To get the most out of your old content, make sure to cross-promote your video when it makes sense.

For example, you can drop links into the description of your video and encourage viewers to view them as a kind of call to action. While some may be disappointed with YouTube’s recent removal of the caption system, the link in your description encourages viewers to watch your video without clicking.

7. Targeting Google Search Results

With that said, YouTube completely kills it when it comes to SEO.

And while you absolutely shouldn’t create content for search engines rather than people, you should promote your YouTube channel with SEO.

Specifically, product reviews, tutorials, and long videos (over 10 minutes) covering keyword-specific topics tend to rank well on search engine results pages (SERPs). If you’re running out of content ideas or want to capitalize on a buzzword in your industry, think about how you can do it through your YouTube channel marketing.

8. Hold a contest or giveaway

if there’s one thing YouTubers love, it’s a gift. Run a contest or giveaway on YouTube to encourage people to subscribe to your channel and engage.

To keep your contests simple, ask people to like your videos, leave comments, and subscribe to your channel to participate.

Follow some of our best practices for running a social media contest:

Make sure to follow YouTube’s policies. Giveaways related to your brand:
you want to attract more people looking for gifts.
Get creative by combining user-generated content and other non-traditional input requirements.
Be careful when regularly hosting contests on YouTube. You want to make sure that you get results from your efforts:
otherwise you will waste time, money and resources. After running a contest, wait a bit and see your subscriber drop rate and engagement count. If you’re not attracting engaged subscribers, you may be attracting people who want a free prize.

9. Encourage viewers to follow your series

a smart way to promote your YouTube channel is to create a specific series of videos that include a recurring theme or theme.

The popular food channel Bon Appétit actually has various series that make up its YouTube presence, including the ongoing “From the Experimental Kitchen” videos.
Series of programs that benefit creators and viewers. As a creator, you’re solely responsible for creating new YouTube content, and you don’t have to brainstorm for ideas. For your audience, they have something to look forward to and a reason to keep coming back to your channel.

10. Embed your YouTube videos

some of the best places to promote your YouTube channel extend beyond YouTube itself.

For example, video content has been shown to improve conversion rates and reduce on-site bounce rates. If you want visitors to stay on your product page or blog post longer, embed the video (like we did below).

11. Create playlists to organize your YouTube content

more videos you create, the harder it is for people to browse your channel.

This is why playlists are so important. Playlists not only allow you to group your videos into categories to organize your channel, but also capture the appetite of your viewers.

For example, Beardbrand’s grooming channel is uploaded daily and has therefore collected hundreds of videos covering a wide range of topics. The channel’s various playlists help guide subscribers to the right content without having to dig deep to find it.

12. Increase engagement with a Call to Action

Sometimes just asking for engagement is the best way to get your video noticed, especially when you consider the immediacy and connection that video content can create.

Not everyone who likes one of your videos will remember dropping a like or becoming your subscriber, so it’s becoming increasingly common to include these reminders in the description or in the video itself. Variable.

Especially if you’re a rising channel, there’s no shame in directly asking for love. In fact, asking visitors a question to answer in a comment prompt or watching another video are perfect ways to stay engaged. You can also link to other videos or drop an external link to your website to serve as a type of CTA.

13. Try Live Streaming

Live video is one of the biggest trends on social media and it’s not going anywhere anytime soon.

With apps like Facebook, Periscope, and Instagram, it’s easier than ever to live stream video, with more and more brands joining in.

YouTube has offered live video for years, but has only recently begun to gain traction. You can watch some popular YouTube Live videos to see how other brands are using the platform. Here are some examples of using YouTube Live:

Seminar
Live Tutorials
Q&A session
Product demonstration
Don’t worry if your stream doesn’t go as well as you’d like. Part of the fun (and risk) of live video is that you never know what will happen. The raw, organic nature of live video is what makes it so appealing. For more tips on getting started with YouTube Live, check out Google’s introduction to live streaming.

14. Collaborate with other designers and brands

one tactic some of YouTube’s biggest stars have used to grow their audiences is to collaborate with other users. Each collaboration exposes you to a new audience. And the best part is that these new viewers are more likely to subscribe to your channel because you’re working with a creator they already know, love, and trust.

The key to successful collaboration on YouTube is finding the right partner. You want to collaborate with content creators who share a passion for your brand to make your videos feel authentic. This now-classic collaboration between BuzzFeed and Purina is a great example of a thoughtful partnership that doesn’t feel overly promotional.

15. Launch YouTube Paid Advertising Campaign

With marketing in general getting more and more paid, you always have the option to get more exposure through paid YouTube ads. YouTube offers a variety of ad formats to choose from:

Display ads:
These ads appear in the right sidebar of the video and are only available on desktop.
Overlay ads:
These are semi-transparent ads that show up at the end of the video. They are only available on computers.
Skipable and non-skippable video ads:
These ads appear before, during, or after the video. Skipable ads can be skipped after five seconds, but non-skippable ads must be played all the way through before viewers can watch their video. Bumper ads:
These are non-skippable ads that must be viewed before viewers can watch their videos. They can be up to six seconds long.
Sponsored Maps:
These are the tags that show up in related videos. You can use them to promote your products or other content.
For your ads, you can use an existing video or create something new for a specific campaign. The advantage of using existing video is that you can choose a clip that you know has worked in the past. If a video has been getting a lot of views and engagement organically, running paid ads can enhance your results.

On the other hand, creating a new video for your ad will allow you to create more targeted content over which you have more control. For example, you can create an ad with a specific call-to-action at the end to direct viewers to a landing page or another video. You can learn more about YouTube video ad formats here.

16. Regularly post your YouTube content on social media

it’s no secret that video content beats it on social media in terms of engagement and performance.

Therefore, you should regularly promote your YouTube channel with your social media followers to encourage them to become subscribers. As soon as the video is uploaded, be sure to let your followers on Facebook, Twitter, Instagram and LinkedIn know.

You can also create a snippet or preview for each social platform that is also related to your latest product. With the help of Sprout Social, you can schedule your content and cross-promote it without having to switch between platforms.

Features like ViralPost can also help ensure your content shows up online based on when your social audience engages.

How do you promote your YouTube channel?

The increase in the audience on YouTube is not random.

And yes, it can certainly feel like a chore if your space is cluttered with competition.

This is exactly why it pays to have a variety of promotional tactics in your back pocket. While some of the tips above require more effort than others, each can help you drive more attention to your channel and get more subscribers as a result.

If you’re ready to boost your YouTube presence and start seeing real business results, download our social video review board for video ideas at every stage. Segment of the marketing channel.

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