5 High Paying Digital Marketing Jobs

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Introduction

The term “digital marketing” refers to the targeted, measurable, and interactive marketing of products or services through the use of digital technologies to reach viewers, convert them into customers, and retain them.

The promotion of brands through the use of the internet and other forms of digital communication to connect with potential customers is known as digital marketing, also known as online marketing. Traditional marketing policies had a limited reach to customers and a limited ability to influence their purchasing behavior.

Examples of Digital Marketing:

Email, social media, and web-based advertising are all examples of digital marketing.
As a marketing channel, it also includes text and multimedia messages.
Businesses used to advertise their products or services in print media, radio and television commercials, business cards, billboards.
And a variety of other similar ways where the Internet or social media websites were not used for advertising.

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Differences between traditional marketing and digital marketing are as follows:

Traditional Marketing	Digital Marketing
Communication is one-way only. This means that a company communicates with a group of people about its products or services.	Communication is two-way. The customer can also ask questions and make suggestions about the company’s products and services.
Phone calls, letters, and emails are the most common modes of communication.	The most common modes of communication are social media websites, chat, and email.
Designing, preparing, and launching a campaign takes more time.	There is always a quick way to develop an online campaign and make changes as it progresses. Campaigning is easier with digital tools.
It is carried out for a specific audience from the generation of campaign ideas to the sale of a product or service.	The content is open to the general public. It is then tailored to a specific audience using search engine techniques.
It is the traditional method of marketing, and it works best for reaching a local audience.	It is the most effective way to reach a global audience.
A campaign’s effectiveness is difficult to assess.	Analytics makes it easier to assess the effectiveness of a campaign.

The 8 types of digital marketing are as follows:

Search Engine Optimization (SEO)
Pay-per-Click (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Marketing Analytics
Affiliate Marketing

Digital marketing’s role is to help you generate new traffic, leads, and sales for your company by reaching out to people who are looking for your products and services.

Some of the reasons to learn digital marketing are as follows:

Today’s marketing strategy is based entirely on digital marketing.
An increase in sales leads to an increase in revenue.
It aids in the branding of your company.
It is simple to become acquainted with the marketing channels.
Digital marketing aids in the development of a stronger relationship with your customers/prospects.
Increased ROI (Return of Investment).
Offers a diverse range of career opportunities.
It aids your company’s visibility on search engine result pages (SERP).

Why digital marketing fields:

Unlike many technical professional fields, digital marketing offers many opportunities for creative individuals.

There are openings in the fields of writing, design, and audio and video production.
Furthermore, developing marketing strategies, problem-solving, and finding ways to engage audiences all necessitate creative solutions.
One of the reasons a career in digital marketing is so exciting is that the field is constantly evolving as new platforms are introduced.
A digital marketing manager is constantly on the lookout for trends and how they affect discoverability. While traditional marketing has a place in the world, digital marketing is quickly overtaking it due to affordability and analytics.
Marketing managers can now see where visitors are coming from, what they’re doing on the website, and which tactics produce the best ROI.
This data-driven approach makes it easier for professionals to demonstrate their value and for leaders to determine which strategies are the most effective.
Successes will be replicated over and over, removing the guesswork from future campaigns.
According to LinkedIn, the “Digital Marketing Specialist” position is one of the top ten most in-demand jobs.
Skills in social media, content strategy, SEO, analytics, and other aspects of digital marketing are in high demand.
Because digital marketing strategy has so many facets, the number of related jobs is quite large.

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5 High paying Digital marketing jobs

1. Google Ads Creator:

A person or company that creates advertisements is known as a Google Ad Creator. Google Ads are products that you can use to promote your company, sell products or services, raise awareness, and drive traffic to your website. Because Google Ads accounts are managed online, you can create and modify your ad campaign, including ad text, settings, and budget, at any time.

The following are the steps you must take to obtain Google Ads clients:

Select a Profitable Niche.
Make the most of the referral’s potential.
Identify Offline Advertisers.
Identify the Appropriate Clients.
Use a lead magnet.
Combining Facebook and Google Ads.

A company can also use Google Ads to target people who are specifically looking for what they want. This means that your company’s searches can be continually refined so that only people who are interested in purchasing your products or services are directed to your websites through this platform. Online advertising allows you to target your ads to the customers you want while filtering out those you don’t.

When you advertise online with Google Ads, you can use a variety of targeting methods to reach potential customers at the exact moment they are looking for your products or services.

How to Write Click-Through-Rate-Increased Google Ads Copy

Choose your keywords wisely. Keyword selection and placement in Google Ads differs from that of a blog post or web copy.
Display short and useful content. Users who click on advertisements are looking for a specific product or service.
Include a call to action at all times.

There are 9 types of Google Search Ads:

Standard text advertisements have been renamed expanded text advertisements.
Search Ads That Are Responsive
Ads for Dynamic Search
Image Advertisements
Ads for App Promotion
Video advertisements
Shopping Ads for Products
Display Shopping Ads
Call-only advertisements

The main driver of Google’s PPC advertising program’s high cost is competition. As you might expect, there are a plethora of businesses and individuals who would love to have the coveted top spot on Google’s search results, but Google Ads are worthwhile because they provide a cost-effective way for businesses of all sizes to reach a virtually limitless, targeted audience. They’re extremely adaptable, allowing you to start, stop, pause, or even change your bids at any time.

Average salary Google Ads Creator:

The salary of a fresher in the field of Google Ads Creator is 12k to 15k per month. After one year of experience, the salary becomes 20k to 25k per month.

After 2 to 5 years of experience, the salary becomes 40k to 80k per month. A Google Ads creator can work as a freelancer. They can also begin their own company.

2. SEO Specialists:

An SEO Specialist tests, analyses, and changes a website to make it more search engine friendly, and the website then ranks higher in search results on major search engines like Google and Bing.

In five easy steps, you can become an SEO Specialist:

Understand the fundamentals of SEO.
Become acquainted with key SEO tools.
Continue to develop and hone your SEO skills.
Create a project portfolio to showcase your SEO work.
Improve your SEO skills by optimizing your own website.

SEO Specialist job responsibilities:

The job responsibilities vary depending on whether someone works for a digital marketing agency, a company’s digital marketing department, or freelance for a client. Generally, the vast majority of SEO Specialist postings will include all or most of the following:

Create optimization strategies to improve the company’s website’s search engine rankings.
When running paid search campaigns, the SEO Specialist will carry out tests, collect and analyze data and results, and identify trends and insights to maximize ROI.
Manage SEO campaign expenses, stay on budget, estimate monthly costs, and reconcile differences.
Work closely with the web development team to ensure that SEO best practices are followed throughout the website’s content.
Collaborate with editorial and marketing teams to improve SEO in content creation and marketing.
Take charge of page optimization for search engine marketing.
Conduct ongoing keyword research, discovery, and optimization for new SEO keywords for use on the company’s website and marketing materials.
Investigate and put search engine optimization recommendations into action.
Develop and implement a link-building strategy.
Improve SEO positions for target keywords by changing website architecture, content, linking, and other factors.
Establish measurable goals to demonstrate progress in marketing efforts.
Use SEO tools such as Google Analytics to track daily performance metrics in order to better understand the performance of your SEO strategy.
Manage SEO strategy in collaboration with others in the marketing department.
To improve website search results, create compelling and high-quality website content, such as blog posts and page descriptions.

Education Qualification:

Most SEO Specialists and other search engine optimization professionals start their careers in another field before honing their technical skills and leveraging their transferable skills and educational backgrounds to land a job in SEO.

There is no college or university degree that is directly related to SEO — and certainly, no four-year marketing program will provide you with the specific technical skills you’d need to thrive in the SEO field — but it is uncommon to see a job description for an SEO Specialist that does not include a Bachelor’s or equivalent in some sort of related fields, such as business, marketing, or communications.

Some characteristics of a successful SEO specialist include:

Knowledge of the three levels of SEO, which are Technical SEO, On-Page SEO, and Off-Page SEO.
A marketing savvy mind.
Excellent communication skills and a collaborative attitude.
Inquisitiveness and adaptability.

Starting salary of an SEO specialist:

The starting salary of an SEO specialist in a company is 15k to 20k per month. After one year of experience, the salary becomes 20k to 35k per month.
After 2 to 5 years of experience, the salary becomes 45k to 90k per month. SEO specialists can work as freelancers. They can also begin their own company.

3. Content Strategists:

A content strategist’s job description entails planning, designing, creating, editing, and publishing relevant content based on the company’s business objectives and the needs of its users. The strategist’s primary responsibility is to create a content strategy that adheres to and seeks to achieve business objectives.

To be considered for a position, content strategists must have prior experience planning, delivering, and executing marketing campaigns, as well as analyzing metrics and developing creative strategies.

The job responsibilities are:

The role of the content strategist varies depending on the organization, but certain responsibilities of content strategists remain consistent. These are some examples:

Conducting extensive research to gain a thorough understanding of all customer personas.
Conducting in-depth research and analysis on consumer attitudes and trends.
Developing specifications and content for the brand’s customer personas.
Content pillars and sub-pillars strategy
Create an editorial calendar and a content proposition.
Working with content management teams, creative teams, and writers to put the strategy into action.
Managing the writing style and tone of all content.
Creating and enforcing content governance guidelines for the tone, style, and voice of all content.
Creating an editorial strategy to ensure that content is consistent across all delivery platforms.
Conduct content audits on a regular basis.
Tracking and calculating the ROI of content.
Ensuring that the content strategy meets the needs of the business.
Developing and improving content delivery and promotion strategies.
Examining content marketing strategy to see if it is effective.

The following are typical content strategist jobs:

Creating profiles of target audiences.
Discovering their priorities and content requirements.
Planning and executing social media campaigns.
Campaign management for content marketing
Adopting best SEO practices.
Establishing strategic alliances.

Skill Required:

There are a few skills sets you’ll need to succeed as a content strategist when you first start out:

Excellent copywriting skills – it doesn’t matter how well you strategize if you can’t write great content. To be able to plan, direct, design, and edit content that gets results, you must have excellent copywriting skills.
Content presentation abilities – you must be able to determine how content should be packaged for new and existing customers in order to entice them to take business actions.
Content delivery abilities – you determine the best channel for delivering content to your target audience.
You must have prior experience managing and strategizing marketing campaigns.
Content monetization abilities – as a content strategist, you must be able to plan how your content will entice customers to purchase your product or service, generating revenue.
Multitasking and organizational skills – you will be required to manage a variety of projects and people on a regular basis.
Editorial expertise – you will conduct thorough audits to determine what content should be retained, edited, rewritten, and more.
Strong analytical skills for detecting patterns and trends in content marketing data.
Teamwork abilities.
Having a strong interest in the organization’s goals and objectives.
Pay close attention to detail.
Leadership abilities.
Capability to handle pressure.

Starting salary of a content strategist:

The starting salary of a content strategist is 15k to 20k per month. After one year of experience, the salary becomes 20k to 25k per month.
After 2 to 5 years of experience, the salary becomes 25k to 40k per month. Content Strategists can work as freelancers. They can start their own company.

4. E-Commerce Specialist:

An E-Commerce specialist is someone who is knowledgeable enough about all aspects of e-commerce to oversee all aspects of an e-commerce strategy, taking a project from conception to a mature merchant online that is firing on all cylinders and making money across multiple marketing and checkout channels.

The following are some of the roles and responsibilities of an e-commerce specialist:

Create and edit product content for e-commerce websites and portals.
Establish standards, systems, and best practices for new product listings, content creation, distribution, and upkeep.
Collaborate with various teams (product management, graphics, and sales) to provide updated content that will be shared across e-Commerce platforms.
Assist with other aspects of media marketing, such as PPC, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social media.
Become a subject matter expert in the product categories assigned to you.
Determine the best SEO practices for inventory, pre-orders, and pricing policies.
To stay organized, monitor changes in product sales using web analytics and Excel spreadsheets (pivot tables, VLOOKUP’s, etc.).
The ability to multitask and meet deadlines while paying close attention to detail.

Some of the prerequisites for becoming an e-commerce specialist include:

3+ years of experience in a fast-paced e-Commerce business is required.
Demonstrated experience managing and maintaining e-Commerce websites/portals.
Familiarity with the e-Commerce space, including marketing strategies, product development, competitive strategies, consumer research, industry trends, and usability best practices.
Understanding of various platforms and online sales strategies that can be applied to digital sales or website conversions.
Excellent communication and teamwork abilities.
Analytical and multitasking abilities are required.
A BSc in Marketing or a related field is required.

Some of the skills required to become an e-commerce specialist are:

Knowledge of e-commerce.
Knowledge of marketing.
Knowledge of Web Content Writing.
Knowledge of Web Design.
Knowledge of marketing strategies.

Starting salary of an e-commerce specialist:

The starting salary of an e-commerce specialist is 15k to 20k per month. After one year of experience, the salary becomes 20k to 35k per month.
After 2 to 5 years of experience, the salary becomes 45k to 90k per month. Ecommerce specialists can work as freelancers. They can also begin their own company.

5. Social Media Marketers:

Social media marketers are marketing professionals who use social media platforms to promote a company’s products and services. They frequently use social media platforms such as Facebook, Instagram, Twitter, and TikTok to reach out to new customers, engage with existing ones, and announce new products or services.

Job Requirements for a Social Media Marketer:

Education- Most jobs require a certificate, bachelor’s degree, or master’s degree in marketing or a related field.
In-depth knowledge of social media platforms.
Knowledge of digital marketing.
Solid understanding of social media management tools.

A social media marketer promotes a company’s product offerings through social media.

As a social media marketer, you might be responsible for the following tasks:

Oversee the overall social media strategy of an organization.
Collaborate with copywriters and designers to create and distribute social media posts.
Keep track of social media metrics in order to improve future performance.
Maintain current knowledge of social media trends, technologies, laws, and best practices.
React to and interact with user comments and messages.
Use social listening tools to learn what people are saying about a company on social media.

Some of the renowned social media marketing platforms are:

Facebook
TikTok
Instagram
Twitter
LinkedIn
YouTube
Snapchat
Pinterest
Clubhouse

A social media marketer needs the following skills to succeed:

Excellent Communication skills
Creativity
Writing ability
Content Curation
Project Management
Aptitude to Learn
Marketing
Flexibility
Strategic Thinking
Relationship Building
Community Management
Analytical Skills

The starting salary of a social media marketer:

The starting salary of a social media marketer is 15k to 20k per month. After one year of experience, the salary becomes 20k to 30k per month.
After 2 to 5 years of experience, the salary becomes 25k to 40k per month. Social media marketers can work as freelancers. They can also begin their own company.

Conclusion:

After completing your professional course of digital marketing from DOTNET Institute you will be able to do government jobs or private jobs in the field of Digital Marketing. Above these jobs are providing more earnings in digital marketing field and you can reach in high position soon after getting above high paying jobs of digital marketing.

If you want to learn digital marketing course then we are providing the complete training with very affordable fees through our online mobile application and in our DOTNET Institute through offline mode at very affordable fees.

FAQ:

How do I become a digital marketer?

You can learn digital marketing course with DOTNET Institute in Delhi the capital of India with offline mode and you can learn anywhere from the world with online mode by downloading our Online Mobile App.

Are digital marketing jobs in demand?

Digital marketing has lots of job opportunities and also the best career option for the present time. Thus you need to know the Complete Information of Digital Marketing courses.

Our future will fully be attached to the digital world and we had experienced at the time of lockdown that the people who are related to the digital world face no financial crises. Rather than they got growth in their income. Thus, Digital Marketing course is best for the digital marketing jobs.

Which digital marketing course is the best for beginners?

Professional Diploma in Digital Marketing (PDDM) is a worldwide no. 1 job-oriented course for beginners with the affordable fees. It is a six-month diploma course on the computer for the students who just completed his/her 12th from any stream.

Which companies use digital marketing?

Mostly every company need digital marketing to market their products, or service on digital world. But it’s depending on owner strategies.

Which are the best digital marketing agencies?

Growth Hackers Digital
Web Chutney
Performics
WATConsult
iProspect

Can anyone do digital marketing?

Yes, you don’t need any specific stream or qualification to learn digital marketing. After your basic education you can join digital marketing course with your graduation course.

Hi, I Surendra Gusain founder-director DOTNET Institute with 21-year experience in computer training and 3+year experience in digital marketing as a YouTuber, Blogger, and Trainer or coach.

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