If you are interested in email marketing then the important topic here is ‘How to get a jobs in email marketing? Email Marketing can be defined as the act of sending a commercial message to a group of people via email. Email marketing is broadly defined as any email sent to a potential or existing customer. Email marketing is the least expensive form of marketing, and approximately 60 to 70% of adults use email marketing to build trust with customers and clients. Companies/market research firms/marketing agencies send commercial messages such as (advertisements, offers, notifications, reminders, deals, requests, and catalogs) to customer service via email in order to gain new customers and build customer loyalty and a positive image for the brand. Salary for jobs in email marketing ranges from INR 25,000 to INR 40,000 for the students who have just completed their email marketing course.
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Some of the skills required for jobs in Email Marketing are as follows:
- Research skills.
- Basic computer knowledge.
- Good Communication skills.
- Innovative ideas.
- Good presentation skills.
- Analytical knowledge.
Email Marketing Courses Required for Jobs in Email Marketing:
| Course Level | Certification/Diploma |
| Duration | Varies from a few days to 1 year |
| Admission | Direct Admission in Institutes. Some Institutes take merit-based admission also. |
| Course Fees | 10000-70000 |
| Average Starting Salaries | INR 2.5lacs-5lacs |
| Top Recruiting Organizations | Institute of marketing communications in India, Ministry of information technology etc. |
| Top Recruiting Areas | Digital marketing institutes, commerce companies, colleges and universities, and government and private organizations. |
| Websites | HubSpot, MailChimp, Email marketing Essentials, Udemy |
Some of the online and offline email marketing courses are summarized below:
Online Email Marketing Courses:
Courses | Course Provider | Duration |
Learning Mailchimp | LinkedIn Learning | 1 hour 50 minutes |
The complete Mailchimp Email marketing course | Udemy | 2 hours |
Email and affiliate marketing mastermind | Udemy | 4 hours |
Offline Email Marketing Certificate Courses:
Course Name | Colleges Offering | Average Fees |
Certificate Course in Email Marketing | NMIMS University Tata Institute of Social Sciences Delhi School of Communication | INR 40,000 – 1 Lakh |
Some of the jobs in email marketing are as follows:
1. Email Marketing Executive:
The primary responsibility of an email marketing executive is to maximize the use of email communication to raise brand awareness. Email marketing is an essential component of digital marketing, and it is an executive’s responsibility to make the best use of it.
Email Marketing Executive Qualifications:
- A bachelor’s degree in marketing, communications, business, or a related field is required.
- The candidate must have excellent communication and writing skills.
- The candidate should be well-versed in marketing automation.
- The candidate should have a solid understanding of artificial intelligence.
Responsibilities of an Email Marketing Executive:
- Plan and carry out campaigns.
- Ensure that those campaigns are effective.
- Maintain the email list and ensure that the existing ones are credible and functional.
- Stay up to date on the most recent marketing trends.
- Use analytics tools to monitor and analyze the provided data in order to make the best use of email marketing.
2. Email Marketing Specialist:
Email marketing specialists oversee initiatives aimed at disseminating information about a company’s specific offerings. Email marketing specialists can work in almost any industry, including the food, beverage, and clothing industries.
Email Marketing Specialist Qualifications:
- A bachelor’s degree in marketing, communications, business, or a related field is required.
- The candidate must have excellent communication and writing skills.
- The candidate should be well-versed in marketing automation.
- The candidate should have a solid understanding of artificial intelligence.
Responsibilities of an Email Marketing Specialist:
- Conducting market research to better understand current consumer behavior.
- Examining previous campaigns to identify areas of strength and weakness that could inform future outputs.
- Creating marketing campaigns that directly address the pain points of current and prospective customers.
- Producing flawless copy.
3. Email Marketing Consultant:
Email Marketing Consultant assists businesses in increasing the ROI from their email marketing efforts. Businesses want Email Marketing Consultants to help them determine the best Email Marketing strategy for targeting their audience and ensuring conversions.
Email Marketing Consultant Qualifications:
- Proven business-building experience and a thorough understanding of branding.
- You must have a working knowledge of the strategic use of various Email marketing tools, as well as a strong understanding of Websites, SEO, social media, copywriting skills, and so on.
- You must be able to conceptualize, design, architect, and implement an Email Marketing Campaign Strategy.
Responsibilities of an Email Marketing Consultant:
- Ensuring Email Deliverability by avoiding Spam objections and hard bounces and removing the list on a regular basis.
- Recognize how to use the Gmail Promotions Tab and ensure subscriber engagement.
- Understanding how to build an effective list and integrate social media and SEO for an email campaign.
- Use of email marketing automation, email segmentation, and email attribution correctly.
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4. Email Marketing Manager:
Email Marketing Managers are generally in charge of developing, implementing, and maintaining the company’s overall email marketing strategy. With the rise of inbound recruiting and digital marketing, the role of the Email Marketing Manager has become critical to business success.
Email Marketing Manager Prerequisites:
- A bachelor’s degree or equivalent work experience is required by the candidate.
- Previous experience with email marketing, lead nurturing, marketing automation, and/or web analytics is preferred.
- Expertise in marketing automation technology.
- Understanding of the most recent digital marketing trends.
- Working knowledge of email automation tools.
Responsibilities of an Email Marketing Manager:
- Develop and manage an overall email marketing strategy.
- Create a number of email lists and campaigns.
- Design and create various CTAs and email templates.
- Evaluate the success of each campaign.
- Establish email marketing KPIs.
The table below summarizes the job profiles and their average annual salaries in India:
Job Profile | Average Salary Per Annum |
Email Marketing Executive | ₹2,38,848 |
Email Marketing Specialist | ₹3,07,392 |
Email Marketing Consultant | ₹5,00,000 |
Email Marketing Manager | ₹6,00,000
|
Note: Please keep in mind that the above salaries may vary slightly depending on where you live.
Conclusion:
In the above article, we have learned about 4 job profiles in email marketing and their average annual salaries in India. There are thousands of companies looking to hire qualified, engaging, and energetic people to handle their email marketing. Despite the hype surrounding social media, statistics show that this field is expanding, and more and more companies are looking for good marketers to join their teams.
FAQs regarding Email Marketing:
Yes, you can pursue email marketing courses. It helps to extend your medical profession and increase your customers also.
Yes, you can study email marketing without taking any entrance exams. You can either go directly to the institution for admission or enroll in online courses offered by many websites for free or at a nominal fee.
Email marketing is a growing career at the moment; it can help you expand your business if you are a business owner, and it can also help you get a high-paying job if you are a job seeker.
Yes, it will provide numerous opportunities, such as working as a freelance email marketer, digital developer, and so on.
Of course, there are numerous options available to you, including taking online courses and reading books written by various authors.
No, there is an email marketing module in the digital marketing course, and many institutes offer distinctly email marketing courses, so it is not necessary to go through the entire digital marketing course.
Yes, there are many companies that hire such students and pay them well.
Hi, I Surendra Gusain founder-director DOTNET Institute with 21-year experience in computer training and 3+year experience in digital marketing as a YouTuber, Blogger, and Trainer or coach.
