Digital marketing is a trending topic right now in 2024. The digital marketing industry is exponentially growing as global digital advertising sales increase by billions of dollars per year. So, this is the perfect time to start your digital marketing career because of the increased demand for digital marketers in every field. So starting your career in the digital marketing field will be a great career choice for a bright future. Therefore, in today’s article, we will be exploring the most common digital marketing career paths. So, without any further delay, let’s get started!!

What is digital marketing?

Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

According to the advisory and global research firm, Gartner digital marketing is an online advertising method that involves applying the set of information and techniques for the following objectives:

Create new products and services
Enter new market
Create processes to interact and engage with the audience
Retaining, acquiring, and targeting consumers

Therefore, a range of functions are done by digital marketers in an organization. Today’s job market is filled with multiple job positions that are rewarding as well as diverse.

Responsibilities for a Digital Marketing Career

A digital marketer is responsible for developing, implementing, and managing marketing campaigns to promote a company’s products and services. A digital marketer enhances brand awareness increases website traffic and grabs potential customers within the digital marketing network. Apart from all these work, a digital marketer helps in discovering and accessing the latest web analytics tools and digital technologies that help in evaluating website traffic for optimizing social media ads, email marketing campaigns, etc.

Skills required for a digital marketing career

Pursuing a career in digital marketing is not as easy as it seems because of the over-flooded information on the internet. To excel in this career path, you need to have expertise in some essential skills.

If you are a complete beginner and know nothing about digital marketing then, you can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.

Below are some essential skills you need to acquire for a successful digital marketing career:

Expertise in Advertising
Skills for sales
The capability of accurate thinking
Creative and analytical abilities
The sale funnel and buyers journey
Content marketing and strategy
SEO (Search Engine Optimization)
Social media marketing

The most common digital marketing career paths

Digital marketing is the most popular and demanding career field among the young generation. Here is the list of the most common digital marketing career paths:

1. Pay-per-click managers

The work of Pay-per-click managers is to enhance the PPC campaigns by using comprehensive search strategies, keyword selection, budgeting, copy improvement, etc. PPC managers handle various types of ads such as Bing ads, Google display ads, and other paid search engine advertising.

Overall they implement strategies for their customers and support the initiatives that will contribute to achieving the intended objectives. The demand for Pay-per-click managers and their salary prospects make this job one of the most common digital marketing career paths

Annual salary: 3.8 Lakhs to ₹ 17.0 Lakhs

Also check: What is SEO and How its work?

2. Content strategists

Content strategists are one of the most common digital marketing career paths. In this rapidly evolving digital space. The problem of short attention spans and unnecessary clutters limits marketing efforts. Today’s audience spends most of their time online and they are spoilt and busy for options. So, a well-made content strategy becomes a valuable asset.

Several organizations take the task of creating content strategies to match customer needs very seriously. For this purpose, they hire content strategists to fulfil this objective. Content strategist has to attain brand visibility and find & reach the intrinsic link between the SEO and content. These are the following tasks a content strategist performs for a company:

Create style guides
Make high-quality content
Conduct content audits
Fill event calendars
Develop a compelling copy for the brand

To handle all these responsibilities, a content strategist needs to be well-organized, systematic, and innovative. They should identify relevant topics for creating content and execute plans to engage their targeted consumers.

Annual salary: ₹ 2.7 Lakhs to ₹ 14.1 Lakhs

3. Digital marketing managers

The main concern of a person in a marketing role is to design a multi-channel campaign to raise awareness about brand adoption, services, or products. The responsibility of digital marketing managers is to decide the brand’s digital strategies and messaging.

They first access the business in terms of its earned, owned, and paid media strengths. They also use various channels like social media presence, pay-per-click ads, online reviews, Google display ads, websites/blogs, etc. All these channels are used to build brand awareness, trust, and customer preferences.

If we look specifically, digital marketing managers’ primary goal is lead generation and customer acquisition. The digital marketing field requires a person with an analytical mindset who can give a benchmark performance and deliver results while keeping up with customer behaviour nuances.

Annual salary: ₹ 2.8 Lakhs to ₹ 18.4 Lakhs

Also read: How to become a social media manager?

4. SEO/SEM specialist

Search Engine Optimization (SEO), paid advertising and pay-per-click are the techniques involved in SEM (Search Engine marketing). As an SEM specialist, you have to ensure that your target prospects see your organization at the top of the search results when they look for a particular thing.

SEM/SEO specialist updates the website and manages online campaigns to get relevant search results such as blogs and RSS feeds. It is done to establish the case of viable business for SEM expenditure.

Annual salary: ₹ 2.9 Lakhs to ₹ 12.0 Lakhs

5. E-commerce specialist

In the last few years, eCommerce emerges as a cost-effective solution for retailers.

The omnichannel approach is mostly used by big brands where they use traditional marketing efforts and supplement them with an eCommerce presence. But after the Covid-19 pandemic, this business approach is upgraded. An E-commerce specialist is the Highest-paying digital marketing job in India

E-commerce specialists have expertise in the optimization of product pages with button placements and proper descriptions. They also enhance the client experience and increase conversions. E-commerce specialist also works with cross-functional teams like marketing and sales to set sales targets and lead generation.

Annual salary: ₹ 2.0 Lakhs to ₹ 9.5 Lakhs

6. Brand marketing expert

Digital brand building is more crucial and critical due to the increased online presence of businesses and consumers. Bad product reviews and poor customer service are no longer factors for brands because they are at significant risk. Digital media provides you with a golden opportunity to engage with your audience and tell them stories. Communicate your values with your target audience.

The main role of the brand marketing expert is to use their creativity to get emotional reactions from their target audience and influence them to make a purchase. This job role needs excellent communication skills and a knack for minute details. The best brand can easily persuade your audience by gaining their trust and they aligned it with your business vision and strategy.

Annual salary: ₹ 4.9 Lakhs to ₹ 20.0 Lakhs

7. Social media marketer

The main objective of social media marketing is to design marketing strategies for promoting brands and mobilize campaigns that increase the audience engagement of social media networks. Nowadays, companies and businesses prefer hiring those individuals who have unique expertise in handling social media handles. Brands’ web traffic can be increased easily with the correct usage of social media platforms.

A social media marketer is a skilled professional responsible for handling various social media platforms of a company or institution such as Instagram, Facebook, YouTube, Twitter, etc. The social media marketer is the main representative of the company on its all social media platforms. Amidst the tough competitive market today, whether a company is small or big, they want an experienced and qualified social media marketer who will diligently advertise their product and services on their social media platforms. A competent social media marketer can efficiently manage all the social media activities and train the other team members as well.

Annual salary: ₹ 2.5 Lakhs to ₹ 12.0 Lakhs

8. Visual designer

The visual appearance of your digital brand and website plays a crucial role in attracting customers. Due to this increasing demand for visual designers, it become one of the most common digital career paths. An experienced visual designer skilled in Adobe software with basic web development expertise is needed by businesses. Below are some of the job responsibilities of visual designers:

Creating a brand experience for multiple touchpoints of customers.
Executing product designs, from the sketching & research phase to the deliverable high-pixel visuals.
Cooperate with other teams for aligning business objectives with the final creative solution.
Designing email banners, presentations, reports, landing pages, etc.

Generally, an online portfolio is designed by UI/UX developers and visual designers to show their dynamic brand storytelling skills. After getting sufficient experience you will get promoted to the post of creative director.

Annual salary: ₹ 2.2 Lakhs to ₹ 13.0 Lakhs

Also check:

9. Digital project managers

The work of digital project managers is to handle to entire digital project from the beginning concept to the final execution stage. Hiring chances for senior positions are more for individuals with post-graduation degrees and professional experience. The increasing and excess demand for digital project managers makes this job the Top 10 digital marketing job opportunities in India.

As a digital project manager, your job includes showing effective time management and communication skills. You will be responsible for setting milestones, goals, and timelines for multiple projects. You must be familiar with working with this software like Asana, Trello, Basecamp, etc. These tools will help you centralize all the communication and record-keeping of tasks.

Annual salary: ₹ 6.0 Lakhs to ₹ 30.0 Lakhs

10. Marketing Analysts

For facilitating a successful paid and organic digital marketing campaign, marketing analysts use analytics tools and report several marketing metrics. Market analysis and research are the core of any organization. Marketing Analysts are among the most common digital marketing job opportunities in India. A marketing analyst must have statistical prowess, data visualization experience, and Strong quantitative skills. Below is the working profile of a marketing analyst:

Designing and conducting in-market tests and also interpreting their results.
Developing strategies for data-tracking.
Organizing performance-based data from multiple sources like paid media, social media, analytics, etc.
Recognizing opportunities for market optimization and giving effective recommendation.

Annual salary: 2.0 Lakhs to ₹ 14.0 Lakhs

Is Digital marketing career a good option?

As a digital marketing professional, your working hours are flexible, you‘ll get great compensation and remote work opportunities to make a scaleable business impact through your technical skills.

How to get the highest-paying digital marketing job?

If you want to get the Highest paying digital marketing job opportunities in India in 2024, you need to stand out among all the competitors to land your dream job. The market is filled with talented and experienced digital marketing professionals who are competing for high-paying digital marketing jobs. Below are some tips to get the Top 11 digital marketing careers:

First, learn and develop the digital marketing skill you want to master and make this skill your most valuable asset.
Give time to improving and strengthening your managerial skills. You will get a high-salary job in digital marketing if you have great teamwork skills, clear communication skills, and coordination skills.
For a high-paying digital marketing job, you must have smooth software skills.
Search for a job opening in your dream marketing firm and apply there.
Build connections with the people in this industry and enhance your digital presence.

Top companies for digital marketing jobs in India

These are the top companies for digital marketing jobs in India

Brolik
WEBITMD
WebFX
Conklin Media
Silverback Strategies
Thrive Internet Marketing
Fuel Online
Lounge Lizard
Accenture
Amazon

Conclusion

This concludes the most common digital marketing career path. I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your digital marketing career. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey.

You can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.

For more info click here:

FAQs

1.What is digital marketing?

Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.

2.What is the basic difference between digital marketing and traditional marketing?

Traditional marketing is used in TV, print media, and films while digital marketing is used in websites, blogs, social media, emails, or any other online content.

3.What is SEO?

SEO stands for Search Engine Optimization. SEO is a digital marketing strategy that use to improve a website’s position and visibility in search engine results.

4. What is keyword research?

Keyword research can be defined as the process by which people find and analyze search terms that enter into the search engine. This data is used for SEO.

5. Is blog posts necessary for digital marketing?

Yes, blogs are an important asset for digital marketing strategy. It will help improve your web traffic and provide material for your social media posts.

6. How much money is required to run a digital marketing campaign?

It cost between $80 -$200 per hour.

7. How much can you earn from a digital marketing campaign?

In India, as a digital marketing executive, you can earn up to 2.0 LPA – 6.0 LPA.

The Most Common Digital Marketing Career Paths

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