Want to make money as a digital marketer? It doesn’t matter if you are doing an online business, a salaried job, or selling freelancing services, there are multiple ways for you to make money by using digital marketing. In today’s blog, we’ll bring you the ultimate guide to making money as a digital marketer and some practical methods from which you get started. So, without wasting time, let’s get started!!!
Before jumping to the main topic, first, get familiar with what digital marketing is. Right!!
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Digital Marketing
Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wife which is smartphones, laptops, computers, tablets, etc.
It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.
As a digital marketing professional, your working hour is flexible, you‘ll get great compensation and remote work opportunity to make a scaleable business impact through your technical skills.
In a digital marketing career, you can earn a good salary. Although digital marketing salaries are more than competitive.
According to a recent survey done by Credo, they state that the average salary of a digital marketing professional worldwide is $140/hour.
You can’t get the same salary from day one but multiple factors affect the salary you get such as your experience in the digital marketing industry, your clients and company, and your country location, etc.
You can earn more than your need in the digital marketing industry because the demand for digital marketing professionals is growing very fast.
10 Best Ways to make money as a Digital Marketer
These are the 12 best ways to make money as a digital marketer:
1. Content writer
In content writing, you have to plan and write content for online platforms. Content writing is a part of digital marketing strategy that includes different types of content such as blog posts, articles, video scripts, and social media posts. If you want to become a content writer, you must develop a variety of skills and meet certain criteria mentioned below:
- Writing skills
- Keyword research skills
- SEO skills
- Analytical skills
If you want to work as a freelancer, or content writer then a college degree doesn’t matter much but if your goal is to work in a company then, you must have a degree in communication, journalism, or marketing.
Obtaining multiple content marketing certifications boost your skills and reputation in the digital marketing industry. You can get these certifications from multiple paid and free offline and online courses available. And for practice start your own blog, it will help you further develop your skills and you get secure a job or a freelance client for yourself.
If you work as content writer in a company, you will get paid an average of $3.5k/month. In freelancing work, you can get $0.10-$0.50/word. These rates will increase with the content type and expertise level of the subject.
2. SEO Expert
SEO (search engine optimization) is an important aspect of digital marketing. Become an SEO expert and sell your SEO services.
SEO teaches you the skills which are needed to create a website for both the search engines and the users. You can also apply the same concepts to improve your Facebook paid campaigns and Google ads. Strengthen your SEO career gradually and when you achieve the master level SEO skills, then move on to the other process.
SEO is a constantly changing domain so, you have to stay up-to-date with the recent changes and adjust your digital marketing projects according to them. You need to build a strong network of potential customers to sell your SEO services. Build a website and provide SEO services there. The average earning of an SEO expert is around $50-$125/hour. Prices may differ from country to country.
Also check: What is SEO and How Does it Work?
3. Affiliate marketing
Affiliate marketing is defined as a business model where you sell others’ products in return for a commission. It is a straightforward process, where you find products you want to promote and build a website for promoting these products, and then, drive interested visitors to your Affiliate products.
There are two types of affiliate partnerships. The first one is a standalone program where you have to establish a direct account with the company and the second one is an affiliate network where you join and manage various partnerships on a single platform. Affiliate marketing has great potential for earning but first, you need to establish your web presence and generate organic traffic for your website to get the desired results.
4. Consulting services
Once you gain some digital marketing experience then, you can start monetizing your skills by providing consulting services in digital marketing.
To do this follow these steps:
- Define your expertise area
- Start a blog related to your expertise area
- Start building a network with your clients
As a digital marketing consultant, your charges depend on a specific area of expertise such as experience level, expertise area, and scope of the project. Generally speaking, a digital marketing consultant can earn $50-$150/hour.
5. Sell ads
You can monetize your website traffic by running ads on your website. If you want to make decent money with your website, you need to have a lot of web traffic. At starting, when you are in an audience-building phase, supplement your monetization efforts by doing affiliate marketing on your own digital products. You can use Google AdSense to monetize your web traffic. There are many other ad networks like Media.net, Ezoic, and Propeller Ads that you can also use. To get a meaningful income you need to have 100k page impressions per month. The revenue for Google AdSense per 1000 impressions is around $0.2-$3.
Also check: 10 Reasons Why You Should Use Google Ads
6. Social media manager
A social media manager is a skilled professional responsible for handling various social media platforms of a company or institution such as Instagram, Facebook, YouTube, Twitter, etc. The social media manager is the main representative of the company on its all social media platforms. Amidst the tough competitive market today, whether a company is small or big, they want an experienced and qualified social media manager who will diligently advertise their product and services on their social media platforms. A competent social media manager can efficiently manage all the social media activities and train the other team members as well.
The average salary of a social media manager is $62K/year and the experienced one gets $75k/year. As a beginner freelancer, you can earn around $15-$50/hour and as you gain in this field you can charge around $50-$100/hour.
Also check: How to become a social media manager?
7. Sell digital marketing products
You can put your digital marketing experience to work by creating and selling your own digital marketing products. The biggest advantage of having digital products is that you have to make them once, then sell them repeatedly without bothering about the new product source. This leads to extremely high profit margins and you can automate your business with ease. These are some of the popular types of digital products that you can sell:
- Web templates
- E-books
- Online courses
8. YouTube advertising partner
Become a YouTube advertising partner. You can earn by digital marketing by creating a YouTube Channel and becoming its advertising partner. Earning through YouTube is a kind of straightforward process. You can create and publish videos on your YouTube channel and to promotion to build a YouTube audience. Every time your video plays a different combination of ads will show. You’ll get little revenue when someone views or click on these ads.
To become an approved YouTube advertising partner, you need to fulfill these basic requirements:
- Follow all the policies for YouTube monetization
- Live in a country where the YouTube partner program is available.
- 4k valid watch time in the last 12 months.
- More than 1k subscribers.
- Linked AdSense account.
As a YouTube advertiser, you will get paid for the views you get through ads. YouTube partners earn around $0.01-$0.03/ad view on average. This amount will reach $3-$5/1k video views.
9. E-commerce specialist
The Ecommerce domain is growing at the fastest pace so, there is a constant demand for e-commerce specialists in this field. Their responsibility is creating and executing digital marketing strategies to help a company to sell its products online. Below is the work profile of an e-commerce specialist:
- Setting up email marketing funnels
- cross-selling and Running up-selling campaigns
- Managing marketing campaigns
- Optimizing the store’s SEO
- Website management
- Improve conversion rate optimization by adjusting on-page elements
Below are some skills you need to develop for becoming an e-commerce specialist:
- Learn how to run PPC ads
- Excel conversion rate optimization
- Build email and content marketing skills
- Understanding the ins and outs of eCommerce
- Becoming an expert in e-commerce SEO
- Becoming familiar with popular e-commerce platforms
On average an ecommerce specialist makes $58k/year depending upon the experience and location.
10. Digital marketing jobs
If you want to have some valuable experience before working independently or want to start your own business then, you should get a digital marketing job. There are multiple kinds of digital marketing jobs available and some of them with already discussed above.
Below are some most popular sites where you can search for digital marketing jobs:
- Google for Jobs
- American Marketing Association
- Com
- Indeed
- AngelList
- WeWorkRemotely
- ZipRecruiter
- Glassdoor
Your earning solely depends on your experience, location, and position. Below are some average annual salaries for some common digital marketing jobs:
- SEO Specialist: $77k
- Content Marketing Manager: $81k
- Social Media Manager: $75k
- Digital Marketing Specialist: $55k
- Digital Marketing Manager: $97k
- PPC Specialist: $60k
- Affiliate Marketing Manager: $71k
Also check:
Conclusion
This concludes the ultimate guide to making money as a digital marketer. I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your first own digital marketing career and earn money. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey.
You can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.
For more info click here:
FAQs
Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wife which is smartphones, laptops, computers, tablets, etc.
Traditional marketing is used in TV, print media, and films while digital marketing is used in websites, blogs, social media, emails, or any other online content.
SEO stands for Search Engine Optimization. SEO is a digital marketing strategy that use to improve a website’s position and visibility in search engine results.
Keyword research can be defined as the process by which people find and analyze search terms that enter into the search engine. This data is used for SEO.
Yes, blogs are an important asset for digital marketing strategy. It will help improve your web traffic and provide material for your social media posts.
It cost between $80 -$200 per hour.
In India, as a digital marketing executive, you can earn up to 2.0 LPA – 6.0 LPA.