Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
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What is Pay-per-click (PPC) Advertising?
Before, jumping to our main topic, let’s get familiar with the actual meaning of Pay-per-click (PPC) advertising.
PPC stands for per-per-click. It is an advertising model where for each ad click that takes users to your site, you have to pay the search engine.
PPC provides you a grip on the traffic of search engines by bidding on specific keywords and phrases. The cost of the clicks depends upon your budget and keyword competitiveness.
How does Pay-per-click (PPC) advertising work?
In pay-per-click (PPC) advertising, advertiser bids on keywords or phrases. They create ads targeting those keywords and pay each time when some user clicks on that advertisement. These ads appear on the search engine result page and on other websites. The main objective of per-per-click advertising is to drive traffic to the website of the advertiser and generate sales and leads.
Below is the two Pay-per-click (PPC) ads model:
- Bid-based model: In the Bid-base model, bidding is done on particular keywords and phrases by the advertisers that are relevant to their target audience. The advertiser with the highest bid and most relevance is shown in the user’s search. The highest bid and most relevant ad is likely to be shown in the SERP ranking. This model is typically used for Search engine advertising which is highly effective and targeted.
- Flat-rate model: In the Flat-rate model, the publisher and advertiser negotiate on a fixed amount that the advertiser will pay per click. This type of model is mostly used for display ads on the website where the advertiser pays a fixed amount for a set number of impressions or clicks.
What is Google Ads?
Google Adwords is a Google per-pay-click (PPC) platform that promotes various businesses on its platform and helps them to gain visibility.
The search ad which appears on the top of the search engine result page (SERP) is the most common type of Google Adwords. These Adwords are relevant to the advertisers’ products and services. To know more about Google Adwords, you can read our other blog. Google Adwords is an effective way for driving relevant and distinctive internet traffic to your website.
Also read: How Google Adwords work?
How does Google ads work with pay-per-click (PPC) advertising?
Google Ads is a platform that allows advertisers to create ads and bid on particular keywords or phrases that are relevant to their targeted audience. When a user, searches with those specific keywords on Google, the Google search engine displays those ads that are based on the advertiser’s ad relevance and bid.
The advertiser only pays when some users click on their ads, that’s why it is called pay-per-click (PPC) advertising. Advertisers can also target geographical location, particular demographics, or any other criteria that ensure, their ads must see by the ideal audience. Google ads come with tracking tools that help advertisers to measure the effectiveness of their ad campaign and optimize their marketing strategies over time.
How to incorporate pay-per-click advertising with Google ads?
- First, set up your Google ads account.
- Create an ad campaign.
- Select your target audience.
- Select relevant keywords and phrases.
- Create your ads group on the basis of particular themes and topics.
- Fix your bidding amount.
- Launch your ad campaign and monitor, its results.
- Optimize and monitor your ad campaign.
Tips to do an effective pay-per-click (PPC) advertising keyword research
- Identifying the goals that you want to achieve with Pay-per-click (PPC) advertising.
- Prepare an initial list of keywords for your business niche.
- Incorporate using keyword research tools like SEMRush, Google Keyword Planner, Ahrefs, etc.
- Evaluate the level of competition and search volume for each keyword.
- Select specific and relevant keywords.
- Also, use negative keywords.
- Group the selected keywords in a specific theme.
- Monitor and adjust keyword performance and strategies time-to-time.
Type of pay-per-click (PPC) ads
1. Search ads
Definition | Working | Benefits |
Search ads are the first and ‘OG’ type of Google ads. | You bid on the keyword relevant to your offer, so when search for that keyword on Google, your ad will appear at the top of the SERP | These types of ads are beneficial for businesses that want to drive leads and purchases. |
2. Display ads
Definition | Working | Benefits |
These are image-based ads that appear passively on websites in the Google display network (GDN) when people browse them. | These ads are shown to the audience whom you want to show. In these types of ads, you target placements, audiences, and topics instead of keywords. | They help in increasing brand awareness by receiving highly relevant impressions. |
3. Shopping ads
Definition | Working | Benefits |
These types of ads are important for any business that sell products. You usually see such types of ads on the shopping and search tab on Google. | These types of ads are survived off the product feed of the searcher’s intent. The shopping feed shows all product information, attributes, color, price, quantity, and more. | It is best for increasing sales online for eCommerce advertising. |
Advantages of Pay-per-click (PPC) advertising
These are some of the advantages of Pay-per-click (PPC) advertising:
1. Targeting audience
You can target the audience with Pay-per-click (PPC) advertising based on their topic, demography, location, interest, etc. The targeting level ensures that your ads only appear in front of the right people and increases your chances of converting them into customers.
2. Fast results
With Pay-per-click (PPC) advertising you can easily generate leads quickly and showcase your website in front of the online diaspora. PPC and Google ads give you faster results in just one day. Hence, Pay-per-click (PPC) advertising is ideal for those businesses that need faster results.
3. Quick A/B Testing
A/B Testing is an experimenting process that allows you to test multiple versions of your website or advertisement and check which one is performing better. Pay-per-click (PPC) advertising allows you to check the different versions of ads and check their clicks and conversions rate and you can also continuously optimize your ads for more clicks.
4. Shown above organic results
Pay-per-click (PPC) advertising results always appear at the top of the SERP ranking. You don’t need to worry about your Pay-per-click (PPC) advertising ads getting lost among the organic search results. Pay-per-click (PPC) advertising is the center of attraction for potential customers.
5. Control over budget
Pay-per-click (PPC) advertising campaign is all about setting a budget that will help you to stay on track and not overspend and it makes sure your ads are set up perfectly for maximum results.
6. Intelligent marketing
With Pay-per-click (PPC) advertising, you can do conversion tracking and analytics integration which provide data on keyword conversion, percentage, and cost. This data is useful in understanding the importance of organic search value.
Also read: SEO vs PPC: Which One Has Better ROI?
Disadvantages of Pay-per-click (PPC) advertising
These are some of the disadvantages of Pay-per-click (PPC) advertising:
1. Quite expensive depending on the keywords
Pay-per-click (PPC) advertising is expensive when you especially target high-traffic keywords. The average cost of Pay-per-click (PPC) advertising is $5k-$9k/month. So, if you want to see a positive ROI create a well-planned strategy otherwise your whole advertising budget will go down the drain without reaping your desired results.
2. Difficult to maintain
Pay-per-click (PPC) advertising campaigns take time and effort to maintain. You need to regularly track your ads and check whether they are performing well or need any alteration. The maintenance of the Pay-per-click (PPC) advertising campaign becomes more challenging when you are running multiple campaigns simultaneously.
3. No guarantee sales
Pay-per-click (PPC) advertising does generate a lot of clicks but all those clicks do not guarantee you sales. The conversion rate of Pay-per-click (PPC) advertising ad clicks is 2-5% on average. To optimize the conversions into customers, you need to add call-to-action buttons and a smart landing page design to your website to attract their attention.
Also check:
6 best ways to earn money with pay-per-click (PPC) advertising
Now, I hope you can get familiar with the fundament of the pay-per-click advertising model. So, take a look at the 6 best ways to earn money with pay-per-click (PPC) advertising.
1. Earn money with pay-per-click (PPC) advertising using Google AdSense
Google AdSense is an advertising network that is the easiest way to earn money with pay-per-click (PPC) advertising. The website owners only need to register with this advertising network and paste the code provided by Google AdSense on their website. Google AdSense indeed is the best choice but it requires approval after your registration. Your earning will increase with the most web traffic your website earns.
You can earn up to $30/ 1000 visitors. If the advertiser’s company does affiliate marketing, web hosting, and insurance niches, then you will earn up to $3-$5 per click.
Also read: How Google AdSense works?
2. Earn money with pay-per-click (PPC) advertising with freelancing
A freelancing site such as Upwork and Fiverr helps you in finding high-paying clients. But for this, you need good reviews and ratings on the freelancing platform. You can purpose or recommend your services to your friends and neighbors. However, you need some industry experience and put your effort and time into a specific project.
As a freelancer, you can charge a specific percentage from the ad budget of the client or charge on the basis of your value or performance.
3. Landing page development for pay-per-click (PPC) advertising
For a consistent outcome, you need a seamless combination of landing pages and ads. You can earn money with pay-per-click (PPC) advertising by developing converting landing pages for pay-per-click (PPC) advertisers. You need sufficient knowledge for the use of landing page constructors.
You can earn up to $25-$100/hour as a landing page builder. Your earning will depend on the developer’s expertise and the page’s complexity.
4. Creating ad copies for pay-per-click (PPC) advertisers
Pay-per-click (PPC) ad copies impact CTR (click-through rate), quality score, and many other metrics. You needed to create a decent ad copy by following all the rules and ad formats. You need to write good ad copy with consistent use of proper keywords, thorough research, and transparency.
You can earn up to $40-$60/hour on average.
5. Working as an In-House pay-per-click (PPC) advertising professional
You can earn money with pay-per-click (PPC) advertising by working as an In-House PPC working professional. As an In-House PPC advertising professional, you need to work with a team and coordinate with other marketing and sales departments for approving ads faster, create campaigns, suggest optimization, test landing pages, and monitor existing campaigns.
There is a huge demand for an In-House PPC advertising professional in Google ads, Microsoft, Facebook, and other PPC certifications. This profession guarantees you a fixed salary and bonuses with medical insurance.
You can earn up to $50k/annum in the USA as an In-House PPC advertising professional.
6. Writing articles to earn money with pay-per-click (PPC) advertising
There are several top websites that pay a certain percentage of ad revenue to content creators. Hence, a good writer can earn a passive income by using his/her good writing skills in sales and marketing-related niches.
The digital industry needs content to attract traffic to the website of the advertiser. As the website progresses, you’ll see an increase in the website’s ad revenue.
As an experienced writer, you can earn up to $300-$500 per article in the USA and the niche average is $0.05-0.15 per word.
Ending note
I hope today’s blog on the topic – How to earn money with pay-per-click (PPC) advertising is helpful and informative for you all. This field is quite lucrative and requires the ability to align and adapt to current marketing trends. Genuine experience and certifications help you in getting a stable income within a short period.
If you want to learn more about pay-per-click (PPC) advertising, you can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, pay-per-click (PPC) advertising, content marketing, AdSense& blogging, email marketing, Google Analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.
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FAQs
Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.
Keyword research can be defined as the process by which people find and analyze search terms that enter into the search engine. This data is used for SEO.
In India, as a digital marketing executive, you can earn up to 2.0 LPA – 6.0 LPA.
The average cost of PPC is $5k-$9k/month.
Social media, search results, and third-party websites.
These 3 are the main factors that determine the PPC cost: Bid, Ad quality, and Targeting.